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This whole fashion film thing has turned into quiet a phenomenon as of late. Part short film, part commercial, 100% visual. Apparently Daft Punk’s Thomas Bangalter has just got into the game and we must say he turned out a rather nice film, which was shot on location in Marrakesh, Morocco. We are loving the nod towards ‘70s science fiction and horror films (think The Hunger and Altered States) and Bangalter’s use of vintage lenses like the filters used by Stanley Kubrick on the set of Barry Lyndon.

The designers behind Co, Stephanie Danan and Justin Kern, both hail from the film industry, and use their background in narrative storytelling to bring a personal and emotional connection to each collection.

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Hello from the Magnetic editorial desk.
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