Deadstock Coffee, the world’s first coffee shop for sneakerheads in Portland, Oregon serves up snob-free coffee in the city’s Old Town. Founder Ian Williams began the biz as a cart in Compound Gallery, after working as a footwear developer at Nike. His passion for sneaker culture and coffee is followed by his passion for snowboarding. When he met the founder of the technical backcountry apparel brand TREW, Chris Pew, through Built Oregon, in 2019, a flame ignited, and the dream of connecting the three began.
The result, after years of creative ideation, is a limited collection featuring TREW’s best-selling pieces of technical outerwear for backcountry skiing and snowboarding – the TREWth Bib and Cosmic Jacket, a beanie and a neck gaiter – in a limited edition black & yellow color blocking. The history of this colorway goes all the way back to an infamous ‘Wet Floor’ Dunk High SB sneaker that Deadstock’s founder, Ian Williams, designed while working as a custodian and moonlighting as a designer at Nike’s Beaverton campus.
“I’ve been passionate about snowboarding at Mt. Hood since I was a kid. I’ve always wanted to design a snowboard kit. It was super important to me that the kit be high quality and waterproof, something that anyone could wear and be comfortable for a day of riding at Mt Hood. That’s where working with TREW came in; I knew they were making really technical stuff for the backcountry and that’s what I wanted to bring to my community.” -Ian Williams.
“After meeting Ian in 2018, Deadstock immediately became one of my favorite brands in Portland, and it’s a coffee shop! I love how his brand is about so much more than coffee and sneakers. He effortlessly combines the worlds of coffee and sneakers without any of the pretenses.” – Chris Pew
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Tech Specs On The Gear
If you’re looking to snag some of this winter gear but are curious to hear a bit more about what it’s all about, here are the specs and main points about the Cosmic Jacket and the TREWth Bib
Cosmic Jacket
The Cosmic shell is our top-selling product for a straightforward reason: it excels in all aspects. The Limited Edition Deadstock Coffee x Cosmic Jackets embody this universal truth and are imbued with a blend of relaxed style and charming appearance, drawing inspiration from sneaker fashion, vintage Nascar hues, and a non-pretentious mindset.
- PNW 3L Classic Fabric
- 20,000mm Waterproof/Breathable
- Bluesign Certified
- Non-insulated shell jacket
- Custom Deadstock x TREW logos
- Water-resistant construction
- Fully-seam taped with 3L tape
- Removable powder skirt
- 16” pit vents
- Zip hand pockets + chest pockets
- Zip pass pocket on left forearm
- Internal mesh storage pockets
- Large hood with built-in elastic and single-point adjustment
- Water-resistant zips on all exposed openings
- RECCO® reflector
- 26 oz. (Medium)
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TREWth Bib
The Limited Edition Deadstock x TREWth Bibs are sleek. Designed by Ian Williams of Deadstock Coffee, they are a reflection of his passion for sneakers and the timeless Nascar Pennzoil palette. These bibs are arguably the most visually appealing pair we have ever created. Team them up with the Deadstock x Cosmic Jacket Classic and a pair of Ian’s personalized Nike sneakers, and you will surely draw attention wherever you go.
- PNW 3L Classic Fabric
- 20,000mm Waterproof/Breathable
- Bluesign Certified
- Non-insulated shell bib
- Custom Deadstock x TREW logos
- Transceiver chest pocket with d-ring
- Water-resistant construction
- Fully-seam taped with 3L tape
- Long side zipper with top opening for easy bathroom breaks
- Water-resistant zips on all exposed openings
- Top and bottom-opening side zips
- Jacquard elastic straps with silicon gripper
- Internal boot gaiters with booster strap accommodation
- SuperFabricⓇ cuffs and kick patches
- RECCO® reflector
- 30.7 oz. (Medium)
Snag Yours Here
Will Vance is a professional music producer who has been involved in the industry for the better part of a decade and has been the managing editor at Magnetic Magazine since mid-2022. In that time period, he has published thousands of articles on music production, industry think pieces and educational articles about the music industry. Over the last decade as a professional music producer, Will Vance has also ran multiple successful and highly respected record labels in the industry, including Where The Heart Is Records as well as having launched a new label with a focus on community through Magnetic Magazine. When not running these labels or producing his own music, Vance is likely writing for other top industry sites like Waves or the Hyperbits Masterclass or working on his upcoming book on mindfulness in music production. On the rare chance he's not thinking about music production, he's probably running a game of Dungeons and Dragons with his friends which he has been the dungeon master for for many years.
