As the electronic music landscape continues evolving, artists and labels find innovative ways to stand out and captivate audiences. At the helm of Storm Music Group, Ian Storm is no exception. With the release of the “Miami Music Week Sampler” for 2024 having hit the airwaves just a few weeks ago (linked below), the label has set a new standard in curating compelling compilations that showcase musical prowess and align with the energy and experiences listeners are after.
This strategic move, aimed primarily at DJs and club play, leverages tracks’ historical success and potential to become DJ staples, setting a vibrant stage for the year ahead.
In anticipation of Miami Music Week (MMW), a pivotal event in the dance music calendar, Storm has articulated a clear vision for leveraging the occasion despite not attending in person. By focusing on upcoming critical releases like “Highs and Lows” during MMW, Storm Music Group aims to build momentum that resonates well beyond the event itself. Ian Storm’s approach reflects a deep understanding of the dance industry’s dynamics, combining strategic release planning with an eye toward unity and togetherness in a divided world.
His insights, shared in this exclusive interview, give new perspectives on the industry’s direction for 2024, and a nostalgic yet forward-looking musical style underscores a commitment to innovation and connection in the ever-changing music landscape.
How important is the MMW for new music for artists and labels attending and for the greater industry worldwide?
It’s one of the main opportunities to meet up with international partners and discuss potential collaborations. We pitch our best upcoming releases and our priorities for the summer, like, for example, our release Highs and Lows, which is coming out during MMW. ADE, IMS, and MMW are the best-known for the dance industry.
You won’t be attending MMW, but you’re still planning releases and music in anticipation of the event. Can you explain your strategy there?
We are focusing on IMS and ADE this year to be physically present. During MMW, we will have released an MMW sampler and ‘Highs and Lows’ as our biggest priority track of 2024.
We use MMW to put the spotlight on these releases.
What momentum are you hoping to build with your next release that will carry over into the next six months or your career?
As told we planned to release Highs and Lows during MMW to gain momentum for the summer. Following the huge success of ‘Run Away’ and ‘Losing My Religion’ we found it’s time for an original track that resonates with the widest possible audience.
The Sound of Highs and Lows doesn’t resonate only with dance music lovers. Young and old will love the song, but the mainstream audience will also like it because of its sound and theme. With everything happening in the world now, where people in many places are more divided than ever, bringing back unity is hugely important. We need to reconnect more than ever to regain that sense of togetherness.
Share some of your big predictions about how the music industry will change throughout 2024 and what you are doing to adapt to these coming changes.
We experience huge influences of the 90’s in what’s happening with the current musical trend. At this time, the seed was planted for the musical ventures I am currently pursuing. At that time, I was too young to have any impact, and I felt I missed that wave. Now that the wave is returning, I feel Storm is ready to bring all the creativity and resonate 100% with the coming wave. We come with an album that will experienced as a journey through time as it has influences from 80’s, 90’s, and 2000s sounds.
Can you share any tips or tricks for new producers and DJs hitting Miami for the first time to ensure they get the most out of the experience?
To get the most out of your time, prepare well, send a list to all your contacts, and organize the meetings well.
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