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JLab has done it again—pushing the boundaries of what budget tech can do with the launch of the GO POP ANC True Wireless Earbuds. These earbuds aren’t just cheap; they offer active noise cancellation (ANC) and 24+ hours of playtime for only $29.99, making them the lowest-priced ANC earbuds on the market. If you thought ANC tech was out of reach at this price point, JLab is here to prove you wrong.
High-Value Features Without the High Price
When it comes to personal audio, JLab isn’t cutting any corners. These GO POP ANC earbuds are more than just an affordable option—they’re packed with features that make them perfect for fitness, work, or daily life. With customizable sound settings available through the JLab app and Bluetooth Multipoint for seamless switching between devices, these earbuds are all about flexibility.
Key specs include:
- 24+ hours of total playtime, with 7+ hours from the earbuds alone
- Active Noise Cancellation plus a Be Aware mode for safer listening
- 10mm dynamic driver delivering clear, punchy audio
- IP55 rating, meaning they’re sweat and splashproof
- MEMS microphones for crystal-clear calls
- Google Fast Pair compatibility for quick device connections
- Integrated USB-C cable for easy charging
The GO POP ANC earbuds come in three colorways—Black, Fuchsia, and Teal—offering a splash of personality alongside top-tier functionality. These aren’t just functional earbuds; they’re designed to look good while you stay active, take calls, or unwind with your favorite playlist.
Performance Meets Durability
With an IP55 rating, the GO POP ANC earbuds can handle sweat and splashes with ease, making them ideal for workouts or long days on the go. The 7-hour playtime on a single charge means fewer interruptions, and the charging case boosts that to over 24 hours total, ensuring that you’re always powered up.
The earbuds feature Active Noise Cancellation to block out distractions, but they also include a Be Aware mode. This handy feature allows outside sounds to filter through when needed, so you can stay aware of your surroundings—whether you’re jogging outside or waiting for a coffee order.
Bluetooth Multipoint adds even more convenience, allowing users to connect to multiple devices at once, so switching from a work call to your music is seamless.
Perfect for Everyone—And Every Budget

Priced at $29.99, the GO POP ANC earbuds are a game-changer for those who want ANC tech without the premium price tag. As holiday gifting season kicks off, these earbuds make an excellent stocking stuffer or go-to gift for anyone who values sound quality, durability, and affordability. Whether you’re shopping for a gym rat, a commuter, or a student, these earbuds tick every box.
The GO POP ANC earbuds are available starting today on JLab.com, as well as through Target and Walmart.
FAQs
How long do the GO POP ANC earbuds last on a single charge?
You’ll get 7+ hours of playtime from the earbuds alone, and over 24 hours total with the charging case.
What makes these earbuds sweatproof?
The earbuds have an IP55 rating, meaning they’re resistant to both sweat and splashes, making them ideal for workouts and outdoor activities.
Can I use the earbuds with multiple devices?
Yes! Thanks to Bluetooth Multipoint, you can connect the earbuds to multiple devices at once, making it easy to switch between calls, music, and more.
Are these earbuds compatible with Google Fast Pair?
Yes, they support Google Fast Pair, so connecting them to your Android devices is quick and hassle-free.
What colors are available?
The GO POP ANC earbuds come in Black, Fuchsia, and Teal, so you can pick the style that suits you best.
JLab: Innovating for Everyone
Since 2005, JLab has been delivering personal audio products designed to bring great sound and smart features at unbeatable prices. From wireless earbuds and headphones to microphones and office tech, JLab focuses on innovation that’s practical, accessible, and reliable. Headquartered in San Diego, the brand aims to make personal technology available to everyone, no matter the budget.
The GO POP ANC earbuds are just the latest example of JLab’s commitment to redefining budget tech. They prove that high-quality sound and premium features don’t have to come with a premium price. For more information, visit JLab.com, or grab a pair today at Target or Walmart.
Hello from the Magnetic editorial desk.