If you’re an artist or want to start a record label and are looking for a way to further your career, gain connections, and get people to hear your music – and you don’t have a hedge fund to ensure that it all happens – your most important resource is leverage.
Leverage; Noun – The ability to influence situations or people so that you can control what happens. His position as mayor gives him leverage to get things done.
Because as much as the music industry is about who you know, the apparent extrapolation to that familiar phrase is “What can you do for the people you know?” That’s the REAL million-dollar question. And while you could leverage your graphic design skills to make artwork for a label, use your analytics degree to crunch tour numbers for a minor act, or whatever other skills a college degree would arm you with these days, nothing is a juicy carrot on a stick that has a large and active follower count on a playlist.
And while the best time to have doubled down on creating and growing a massive playlist would have been in Spotify’s infancy a half-decade ago, the second-best time is right now!
We sat down with the experts at PlaylistSupply, Benji Stein and Jannis Deisinger, to talk about why having, growing, maintaining, and leveraging a playlist correctly is probably one of the most influential and valuable online assets you can be investing in and how to use powerful playlist data to build your platform, and make serious moves in one of the most competitive industries in the world.
Curious about Spotify’s playlist magic? Uncover ‘How Spotify’s Editorial Team Makes Their Playlists Using a Mix of Human Curation and Machine Learning’ – explore the blend here.
What is PlaylistSupply?
PlaylistSupply stands out as a cutting-edge tool designed to streamline the process of connecting with Spotify playlist curators. In an era where playlists are the new frontier of music recommendations, gaining access to the right ones is vital for artists looking to expand their fan base or enhance their existing ones. PlaylistSupply is a critical resource in this endeavor, offering detailed analyses of public playlists. This includes essential information needed for initiating a successful Spotify playlist promotion campaign. The platform is highly regarded among music managers and licensing services, cementing it as a go-to solution for effective artist management and promotion.
Why Use PlaylistSupply for Independent Playlist Discovery?
PlaylistSupply revolutionizes the way artists and managers conduct music promotions. Unlike traditional methods involving outdated contact lists or unreliable bot followers, PlaylistSupply allows users to build their contact list of organic playlists, bypassing the need for extensive research. The platform provides a comprehensive package at $19.99, and you get a comprehensive search engine. For an additional $9.99, you get access to their exclusive PlaylistVet One-Click Analysis Tool and Organic Search Features, offering complete playlist analysis, curator contacts, and a Playlist Quality Analyzer tool, PlaylistVet. This approach ensures a focused and effective strategy, targeting the most relevant playlists and curators.
Securely powered by PayPal or Stripe and with the flexibility to cancel anytime, PlaylistSupply presents a tailored, efficient way to boost streaming numbers and establish a solid presence in the ever-evolving music industry.
How can new artists utilize Spotify playlists to gain visibility in the music industry?
New artists can use Spotify playlists to gain visibility in the music industry by targeting listener-generated, also known as 3rd party playlists. They should optimize their artist profile with high-quality images, a compelling bio, and discography. Creating and regularly updating their artist-curated playlists can attract followers and showcase their musical tastes.
At PlaylistSupply, we released a groundbreaking feature a while ago called Organic Search. This feature allows artists to directly target “Discovered On” playlists exclusively and save tons of hours of work when searching for the most quality Spotify playlists and curators to market.
Organic Playlist searches are a way PlaylistSupply specifically indexes Spotify’s high-quality “Discovered On” playlists, which get more streams and are a top source for artist discovery. This “Discovered On” targeting is a game-changer for artists and managers pitching to Spotify Playlist owners without wasting time and money on low-performing playlists.
The “Discovered On” section on Spotify is one of Spotify’s most underrated sections. It shows the most active playlists that drive many streams for an artist. It allows musicians and record label managers to see the most extensive playlists that help artists get discovered and rank based on monthly listeners. These playlists are also ranked well within the Spotify Playlist algorithm.
What role do data and analytics play in understanding the impact of your Spotify playlists?
Data and analytics are essential for understanding the impact and quality of Spotify playlists. Artists can monitor metrics like the number of streams, followers gained or lost, and playlist placements to gauge the effectiveness of playlists. By analyzing a playlist’s activity, artists can determine good from bad playlists.
Our team built an intelligent AI validation system, PlaylistVet, to validate “Discovered On” playlists found on an artist’s profile with all artists in a given playlist to determine a playlist’s quality and traffic. This is the PlaylistSupply answer to “Good” VS “Bad” playlists; nothing is like it.
This new feature will provide you a playlist quality rating score, a quality percentage indicating how genuine a playlist is based on the amount of Spotify artist profiles that playlist appears on. This will let you determine a quality playlist’s traffic and legitimacy. This score indicates how many artists have that playlist appearing on their “Discovered On,” which is determined by high-traffic and algorithmic playlists.
Now, using PlaylistVet, artists, managers, and record labels can leverage the data themselves! Users can now log in and schedule PlaylistVet with reports straight to your email or Vet playlists individually by clicking the “Health Check” button to see the playlist’s Quality Score.
How can artists leverage their Spotify playlists to foster community and network within the industry?
Artists can leverage their inclusion on Spotify playlists to foster community and network within the industry by proactively engaging with playlist curators, connecting with fellow artists featured on the same playlists, interacting with listeners on social media, attending industry events where their presence is bolstered by their playlist placements, and utilizing streaming data to target their efforts strategically. By doing so, artists can transform playlist opportunities into meaningful connections and networking opportunities in the music industry.
Moreover, platforms like PlaylistSupply offer valuable insights and data to help artists identify relevant playlist curators and streamline their networking efforts, enhancing their presence in the industry.
What common pitfalls should artists avoid when building their Spotify playlist presence?
Common pitfalls artists should avoid when building their Spotify playlist presence include not using tools like PlaylistSupply to analyze a playlists quality or traffic before reaching out and getting placement. Also, try to demand placement from a curator without trying to build an actual connection with them and maybe offer something in return, like a social media shout-out.
Social media promotion is one of the most effective strategies for music artist to get in touch with their fanbase. After using PlaylistSupply to reach out to many playlist owners; focus on building a network of supportive and responsive people. Narrow down the people you reach out to and build a network. Work on developing relationships within your genre and niche. Connect with the playlist curators who are supportive on social media and let them know you are in this for the long run.
Thinking of buying Spotify plays? Consider ‘Is Buying Plays on Spotify Worth It? The Dangers of Botted Streams, Fans, and Followers’ – learn the risks here. ⚠️⚠️⚠️
How can non-artists use playlists as a networking tool and asset for career aspirations outside of touring and performing?
Non-artists can use playlists as a networking tool and asset for career aspirations outside of touring and performing by curating playlists that align with their professional interests. For example, music journalists can create playlists featuring emerging artists, showcasing their industry knowledge and connecting with musicians and labels. Event organizers can use playlists to promote upcoming shows and engage with potential attendees.
By strategically curating and sharing playlists, individuals can network, showcase expertise, and build connections in the music industry beyond the stage. Platforms like PlaylistSupply can assist non-artists in identifying relevant playlists and curators, facilitating their networking efforts, and helping them achieve their career goals in the music industry.
Ready to boost your Spotify presence? Dive into ‘How to Start Promoting Music on Spotify: Top Playlister UOAK Shares How to Grow a Mass Following on Indie Playlists’ – amplify your reach here.
Hello from the Magnetic editorial desk.
