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When it comes to women’s ski apparel, finding the balance between fashion and performance can feel like an uphill battle. But with SENIQ’s 2024 Ski Collection, that struggle ends. Launched by women, for women, SENIQ is here to deliver bold, trend-forward ski gear that excels in functionality. The 2024 Ski Collection hits retail this fall and blends daring color-blocked designs with subtle, feminine lines that move with you on the slopes. Whether you’re an avid skier tackling steep alpine terrain or just someone who wants to look good on the snow, this collection is made to empower you, inside and out.
Fashion Meets Functionality
At SENIQ, there’s no need to sacrifice one for the other. The 2024 Ski Collection is built to meet the performance demands of today’s serious skiers while offering the fresh, bold style that sets you apart. Priced from $128 to $498, the collection includes six key pieces, including jackets, baselayers, and pullovers—all designed with women’s specific fit and functionality in mind.
“Most women’s ski lines make you choose between style and performance,” explains SENIQ co-founder Tina Thompson. “SENIQ changes the game. Our ski collection delivers fresh, trend-forward design without compromising technical functionality. Finally, women have apparel that empowers them on the slopes with both style and performance.”
The line reflects SENIQ’s commitment to combining the best of both worlds. Head designer Georgia Newman—who brings 15 years of experience from top brands like Calvin Klein and Faherty—was inspired by the natural beauty of alpine snowscapes. With feminine contours reminiscent of snowy cliffs and slopes, SENIQ’s styles not only look good but also perform in the coldest, most demanding environments.
Designed by Women, for Women
SENIQ’s 2024 Ski Collection is the result of a team of snowsport athletes designing for a wide range of winter enthusiasts. Whether you’re an expert skier or new to the sport, this collection covers all the bases. Each piece features pocketing solutions and ergonomic designs that work seamlessly with multiple layers, so you can stay organized without missing a beat.
As Newman describes it: “Wind and temperature variables carve out cliffs and drifts. Echoing these snowscapes, SENIQ’s style lines highlight the feminine form. In contrast to this curvature, we incorporated straight diagonal seaming and pocketing, highlighting the best-in-class performance and concentration often needed when exploring snow, ice, and alpine terrain.”
2024 Ski Collection: Key Pieces
The SENIQ 2024 Ski Collection includes some standout pieces you won’t want to miss, each tailored to elevate both your performance and your style on the slopes:
- Slopestar Ski Jacket ($448): Built for extreme weather, the Slopestar combines a helmet-compatible hood with body-mapped insulation—because we all know women tend to feel the chill quicker. Pit zips add ventilation, while a cinchable waistband gives you that perfect feminine fit. Available in vibrant neons, it’s a showstopper that lets you express your personality while staying warm.
- Slopestar Ski Bib ($398): Made to pair perfectly with the Slopestar Jacket, this bib offers superior mobility thanks to articulated patterning and ergonomic pockets that hold everything you need. The open-back design improves movement, and adjustable straps ensure a flattering, functional fit. Plus, thigh vents and abrasion guards make it essential for serious skiers.
- Half-Baked Fleece Pullover ($198): This high-pile wool-blend fleece pullover features color-blocked designs and neon accents that make it as cozy as it is stylish. The Half-Baked Fleece provides warmth with ease and comes with multiple pockets for convenience. With its laid-back fit, it’s ideal for lounging or layering.
- Cabin Fever Baselayer Mock Neck ($128): Made from a luxurious wool blend, this midweight baselayer offers reliable warmth and breathability, whether you’re on the slopes or just braving the cold. The form-fitting design, complete with thumbholes for extra comfort, makes it perfect for any winter activity.
- Cabin Fever Baselayer Legging ($128): These leggings move with you, providing next-to-skin comfort with a no-itch waistband and breathable mesh for temperature control. With moisture-wicking and odor-control properties, they’re great for layering or wearing solo.
- Powderpuff Down Jacket ($498): When it’s time to really bundle up, the Powderpuff Down Jacket delivers with overstuffed premium down for resort days in the coldest conditions. Its asymmetric front zip prevents chin irritation, while extra-large pockets provide easy access to your ski essentials.
To celebrate the launch of the 2024 Ski Collection, SENIQ founders Tina Thompson and Madison Hilson are hitting the road. They’ll be driving an INEOS Grenadier through select winter resorts in Colorado and Utah, hosting pop-up events where skiers can try and purchase the new collection. This road tour brings the adventure straight to the heart of the winter sports community, showcasing SENIQ’s commitment to blending fashion and performance in real time.
Supporting Women and Mental Wellness
SENIQ is about more than just high-quality gear. One percent of each purchase goes to Women’s Wilderness or The Mental Health Coalition, two organizations that align with the brand’s mission to empower women and support mental health. Consumers can choose which non-profit to support at checkout, ensuring their purchase has a meaningful impact beyond just the slopes.
As Hilson and Thompson explain, the focus on mental health is personal: “We both faced our own mental health struggles, and we wanted SENIQ to be a brand that does more than sell clothes—we want to make a difference.”
The SENIQ 2024 Ski Collection is here to change the way women approach winter sports apparel. By merging bold, on-trend designs with top-notch functionality, SENIQ proves that you don’t have to choose between style and performance. Whether you’re carving down slopes or just enjoying a winter getaway, this collection is ready to empower you with confidence, comfort, and high-end fashion.
Ready to gear up? Visit SENIQbrand.com or find the collection at select retailers. Whether it’s the slopes or the après-ski scene, SENIQ has you covered.
